Terraforce launches new web / social media presence
In 2009, when Terraforce, a Cape Town based pre-cast concrete licensor, specializing in modular, hollow core concrete blocks, turned 30, the company had this to say:
“We would like to carry on as before, driven by innovation, quality and commitment. We will do everything in our power to avoid disappointment on the part of our partners. Our position as one of the industry leaders is based on co-operation with our licensees and those who specify our products. Without their trust and input, we would not have sustained the positive balance of account.”
Today, Terraforce, honouring this commitment, is announcing the redesign of their web site to develop a more cohesive Web presence for their network of licensees, while improving the overall user experience for visitors to the site, which now facilitates easier navigation and serves as a practical access point for the range of products and services Terraforce has to offer.
“Considerable thought has gone into our Web presence and we are more than pleased with the launch of the new design,” says Karin Johns, Marketing Manager for Terraforce. “This site provides our clients and prospective clients a solid platform where they can quickly and easily find important information on our precast modular concrete blocks, including a comprehensive Q&A section, a PDF downloads page for technical manuals, newsletters, bill of quantity, recommended specifications and detailed submission sheets and easy subscription to a monthly newsletter.”
Terraforce’s licensees can now also be contacted through several platforms, as each licensee has been allocated a separate page that allows web users to contact them via an email form, while also providing a Google maps page that gives the exact location of each Terraforce associated business. A completely new feature is the social media connectivity that has been added to the site. Visitors can share content or follow Terraforce on LinkedIn, Facebook and Twitter, making the site more interactive and turning into a hub of information about the retaining wall industry in general.
Says Johan van Wyk, Managing Director, Cape Retaining Systems , a Western Cape based Terraforce block supplier: “A lot of our customers’ first contact with us is via the Terraforce web site, as Terraforce is a household name when people start thinking about retaining walls. We are very excited about the new web site, which will make it easier for potential clients to get in touch with us. “Social media, which is used more and more by the pre-computer generation, also becomes a necessity when you want to share information, specifically in a dynamic environment such as the retaining industry, another benefit that will boost Terraforce’s online presence.”